Successfully Grow Your Business Blog One of the easiest, and perhaps, the most cost-effective ways in promoting your business is by creating a business blog. If you do it correctly, you will be able to drive a considerable amount of traffic to your website and eventually increase the sales in your business. On top of that, you will be able to establish your authority in the industry you are in. You will be able to widen your reach and even reach new markets because of your business blog. This is why creating a business blog should be one of your priorities when you are running a business.
However, a lot of small businesses have not fully grasped yet on how important this tool is. Even more, some businesses are hesitant to start one due to time constraints and lack of ideas for quality posts. These are real obstacles that you will be facing if you plan on starting a business blog. This is why if you start one, you have to plan it ahead and make sure you have the right tools to sustain it. If you already have a business blog, you just need to work on a few things so you will be able to grow it consistently.
Here are 10 tips to successfully grow your business blog.
1. Create content for your customers.
When you are running a business blog, the first thing that you need to remember is that your blog or website is not for you. It may be about your business, but first and foremost, your business blog should be for your customers. When creating content, it should be for them. Your blog’s aim should be about solving your customer’s problem or concerns. It should also provide something new about the industry you are in.
2. Plan your topics and schedule ahead of time.
Running a business and a business blog at the same time requires commitment and time. And lack of time and ideas are two of the major problems you will be facing in this regard. But these can be easily resolved if you plan your topics ahead of time. You will need to create your content ahead of time and schedule them in order to maintain the frequency of your posting schedules. If you can, you might want to have an idea of your blog topics for the next 6-12 months. You don’t have to write all of them in advance but having a guide will help you execute your plans later on.
3. Use tools to help you grow your blog.
Running a business blog is easier if you use essential tools like scheduling apps or tools that measure performance. Using the right tools will successfully help you grow your business blog. Take time to get to know important tools like the Google Keyword Planner because these are the tools you need to grow your blog.
4. Focus on creating valuable content.
The key to growing your business blog is giving your audience something valuable. In order to establish your authority in the industry, you should be able to create and curate content that will add value to your customer’s lives. It’s the key to keeping them interested and loyal to your business. If you don’t have time to write topics for your blog, you may want to outsource it and hire someone who can do it for you.
5. Research on how frequent you should post.
We all have different businesses and suffice it to say, there really is no one-size-fits-all approach when it comes to growing a business blog. So when it comes to deciding on how frequently you should be updating your blog, it will depend entirely on your niche, audience, and a whole lot of other factors. But the important thing you should remember is that you should aim a frequency that you will be able to maintain. You may want to post 2-3 times a week, but your schedule just couldn’t permit it. So aim for something actionable and don’t start your business blog right away. Have it all planned out in advance so, by the time you start publishing, you will be able to maintain the frequency you have originally aimed.
6. Limit your blog post to 500-1000 words.
There’s a saying that creativity is a discipline. While it is totally fine to write long articles, you also need to consider your consumer’s attention span. So when creating content, you might want to limit your blog post to 500-1000 words. Put everything you want to convey and make it as concise as possible. This way, you avoid too much fluff that can potentially lose your reader’s interest.
7. Develop a unique blogging style.
If you want to grow your business blog, you need to aim an identity of its own amidst the sea of blogs and websites in the world. And one way of doing that is developing a unique blogging style. You want to be recognized by people from your uniqueness and creativity through your blog.
8. Make your blog shareable.
And of course, make it easy for your customers to share your content. Make your articles shareable to easily grow your audience and widen your reach.
9. Measure your blog’s performance.
You will only be able to know if you are improving if you keep on checking your blog’s performance. Use this to check if you are doing the right thing and see what you need to improve on and what you need to continue doing. Measuring your blog’s performance is important if you want to grow your business blog.
10. Continue learning new things about your business.
Once you begin a company blog, you will discover a wealth of information you never knew before. You must always be open to new information and experiences if you want to expand your business blog. It will help you to see things in a fresh light, which can only benefit your company in the long run.