You wear too many hats when you are blogging. If you are a one-man team, you are going to be your own web designer, writer, marketing specialist, etc. It is not all about creating content and publishing it. Once you have published your content, you are going to have to create a strategy in putting it out to the world. Promotion of blog postings using social media is very efficient.
Social media is like a necessity nowadays considering that businesses and organizations use it to attract potential customers. Almost everyone in the world now is now on social media so you have to make sure that what you have just written in your blog post will reach to everyone. This is why promoting your blog posts on social media is necessary to widen your audience.
Think of it as an extension to your blog. Creating a social
media account where you can promote your blog posts is one of the best marketing steps you can do. It will increase your social media presence and help draw in new readers. You are also offering your old readers a chance to connect to you much easier. All you have to do is think of effective strategies beyond just sharing the links to your blog posts.
Here are far better creative ideas to effectively promote your blog posts on social media.
1. Curate interesting campaigns.
People are interested to look at catchy posts, photos, or videos on social media. So you have to take this into your own advantage. Gather all interesting photos that you have and post it on Instagram or Facebook. Write a brief caption and put a link of your blog post. Rather than just putting a link to your blog post, doing this will attract more readers as they are able to see as a preview of your blog post through the photos or videos. Make use of multimedia to boost your audience reach. Without multimedia, your strategy is incomplete. Once you have put up an interesting campaign on a social media platform that you choose, you will now be able to generate more online reviews and make it easy for your readers to understand what your content is all about.
2. Grow your social media profile.
We all start at the beginning and before you can successfully get your audience’s attention, you have to first, grow your profile. Build your social media profile first by choosing first which social media platforms you want to use for blog promotion. Nowadays, there are many social media platforms, but that doesn’t mean you have to join each and every one. Learn which social media platform suits best for your blog as well as your marketing goals. For example, if your strength is in short-form videos for promotion, Facebook pages are a good choice for you. If you are into curating photos, Instagram is the best social media platform to have. Ideally, choose the social media platforms that you have time to handle and can give you the best possible results. Once you have chosen and established your preferred social media platforms, be as active as possible because that is your key to establishing your online presence. If people have questions, answer them. Engage through comments on a daily basis so it is faster for you to grow your profile. Eventually, you will get more followers and once you reach that point, you can now successfully introduce your blog content little by little.
3. Share a link of your blog and make use of hashtags.
Hashtags are particularly useful especially when you are using Instagram or Twitter. Research on popular hashtags that people search. Specifically, look for hashtags related to your blog post and use it. When posting an Instagram picture, put a link to your blog and the specific hashtag. This allows you to attract an audience that is not within yours. You will be able to reach a wider audience and get potential readers. Also, when you are posting a link of your blog post on Twitter, make sure that you only use one or two hashtags that are relevant to your blog post. Research what are the trending hashtags by using online tools. This will allow you to see which ones are the best and will allow you to see related ones. But it is not all about using hashtags, you should also pair it with a good visual content. This will drive a lot more engagement compared to text-only posts. And when your audience is engaged, they will reshare it with their own circles. That way, you bring more clicks and traffic to your blog.
4. Collaborate with other social media creators.
Collaborating with other artists is a great approach to expand your reach. Content creators have their own unique strategy in attracting more people to check out their content. Make use of this opportunity and do a collaboration with them. It’s a win-win situation because you will be able to introduce your content to a fellow creator’s audience and vice versa. And for the most part, you don’t necessarily have to spend anything. You just need to put up your collaboration creatively.
5. Put a Pinterest Pin on the photos of your blog posts.
Just like putting a social media share button on top or at the bottom of your blog post, putting a Pinterest Pin is also very important. Pinterest is a platform that is often overlooked when it comes to promoting a blog post since it is anchored in images. However, over the years, Pinterest has proven to be one of the best platforms to market your content because people who visit this platform actually need something. People go to Pinterest to research a specific topic. For this reason, make sure to incorporate your blog post to your photos by making an infographic for instance and then put a Pin button to it. That way, when someone reads your blog, they can pin it and have a chance to attract more audience.