Plugging your blog into brands is one way to establish yourself as an influencer, in this post we will discuss everything.
When you are just starting out in blogging, you may be only focused on creating content and promoting it on social media. But as your blog grows, you will learn that blogging is not just about you creating content and putting it out there in the world to see. It is a lot more than that. For one, you will start seeing the opportunities to monetize your blog through your posts. You will see that blogging can potentially become a business that will give you something in return. Moreover, you also learn that you can now work with businesses through your blog. This is where the skill to plug your blog to brands comes in.
If you want to work with big brands, it is important to consider that you have something to them in return. Given that they will be able to provide the product or service that you want, what is it you can provide for them in return? How do you present your blog to these brands?
First, you must understand that you must have some sort of influence and following for brands to work with you. After all, they want to connect with influencers so they can put their products out there and get the attention of loyal audiences. Not all bloggers are influencers, but if you know the right strategy, you can be both. And when you know what to do, you can confidently plug your blog to brands and get that partnership you want.
Here are seven effective tips to effectively plug your blog to brands.
1. Establish your online presence.
You have to build a strong foundation first of your personal branding. And in order to do this, you need to be an authority in your field. Put your creativity into your work and people will notice your content apart from others. When you have successfully established your online presence, you will be able to present this to brands and ultimately have a partnership. While some brands may look at the number of your following, but it’s not all about numbers, it is also about how engaging your content is. Suffice it to say, you also need to build your own brand to effectively work with other brands.
It is vital for a brand partnership that they gain full trust to have their services or products promoted by you. When you want to connect and collaborate with other brands, both parties would definitely want growth for their own branding so, in order to gain their trust, you have to make sure that you know how to promote their products and services to your audience. You need to be able to show them that you can provide proper exposure of their products and services through your platform. Make sure that you give enough information to your audiences such as the products usability, benefits, and other pertinent information.
3. Learn how to incorporate the products and services of a brand to your daily life.
Brands want to have a realistic approach when it comes to marketing their products and services. For this reason, you must be true to what you are promoting in your blog and incorporate the products and services of a certain brand to your life. Brands love to work with influencers who can make a connection to their ideals. This is exactly why you also need to be careful of the brand you are choosing to work with. Their ideals need to be in line with your goals and plans as a blogger. Before you plug your blog to a certain brand, you need to determine first if their branding is relevant to your following. Otherwise, your audience will lose sight of your own personal branding.
4. Show that you are there to help.
It takes some level of influence for people to ask your opinion and advice before they buy a certain product or service. When you reach that point, you can be assured that you have an audience who trusts your judgment. This is why people keep returning to read more posts. When brands see this, you can confidently plug your blog and be able to partner with them. You can show that you can contribute to the growth of a certain brand and in return, you will also an opportunity to widen your audience and influence.
5. Show your leverage.
You don’t necessarily need to have a certain amount of following to be able to work with brands. It can be quite a challenge to partner with brands today especially that there are so many influencers out there. For this reason, you need to know what is it that you can show to brands that will make them exchange deals and partnerships with you. Plugging your blog to brands is the same as pitching a business partnership. You need to give your all and in order to close a good deal with a brand, you need to show them that even if you have not met a certain amount of followers on your platform, you have the skill to influence over your readers and effectively promote the brand’s products and services.
6. Sell your niche.
As a blogger, you have something unique to offer to brands. You have your own content written or presented in your own perspective. This is why you need to be passionate and true of your niche so that it will show that you have the credibility and authority of that specific niche. Once you have built a strong foundation of that niche, sell it to brands. Brands love to collaborate with bloggers that can make their products and services stand out. So build your niche and once you have enough content and results to show, show it to brands and you can be guaranteed that they will want to work with you.
7. Spend some time creating a powerful media kit.
All your successes and recognitions in blogging will be of no use if you don’t have a record of it to show to brands. Brands love to work with bloggers who can provide the important details of their blog through a media kit. A media kit should show what you do, what you can offer your mission and goals, your previous partnerships with other brands, as well as your package and rates. Put a little more effort in creating a kickass media kit. Doing so will open a lot of doors for your blogging career.