If you want to boost your blog’s traffic, one way of doing it is incorporating best SEO practices. Search engine traffic can really affect one’s sales and crush your competitors on Google search. When you learn how it works, you will spend less amount of time finding ways to promote your blog just to get more traffic. When your blog has a good ranking, you will effortlessly get more traffic for your blog.
The good thing is that SEO is not hard and with a few tips, you will be able to incorporate it on your website. The only challenge for it is that it takes some time for your blog to get more traffic from the search engines, and this is where most people struggle with. However, with few best SEO practices to follow, you will be able to grow your blog traffic as well as search traffic quickly. Moreover, search traffic is free. It increases your blog’s visibility and if you do it correctly, it will give you a ton of sales especially if you target keywords that are profitable. This is why you need to focus on search engine traffic more once you have established your blog.
Here are five best SEO practices to boost your blog.
1. Use Long Tail Keywords more often.
One of the quickest ways for you to bring more traffic to your blog from the search engines is through the use of Long Tail Keywords. Basically, long tail keywords contain 4 or more words that you use as keywords. It is effective in quickly boosting your rank because they are less competitive compared to keywords that are short-tailed. It means that only a few people are searching for them so with that, you will be able to easily outrank competitors. Because of this, you get to have more authority in the search engine for that specific set of keywords. Moreover, you will be able to target a much more specific audience which is definitely something you want so you can serve them well using the products, services, or overall content on your website.
The first thing that you have to do on this is to use the right tools for access. This will allow you to save more time and find the right long tail keywords. If you are still starting out, KWFinder and Google Keyword Planner are a great tool to use that will give you good results.
2. Use LSI keywords.
Another best SEO practice today that will effectively boost your blog’s rank is the use of Latent Semantic Indexing Keywords or LSI Keywords. In simplest terms, these are relevant keywords or synonymous keywords that are related to your primary keywords. They are highly effective in SEO because it targets more related searches on a specific keyword. For example, if you use the keyword “how to speak Japanese” on Google search, you will see several related searches and perhaps see “how to speak Japanese for beginners”. Those are already LSI keywords which means “for beginners” is already given keywords that people search. Making use of this on your blog will help it rank more on the search engine and get you more traffic.
So, where do you look for LSI keywords? The quickest and free way to do it would be making use of Google autocomplete. Just start typing in your keywords that you want to rank and it will show auto-suggestions that you can use as LSI keywords. There is also LSI graph, Ultimate Keyword Hunter, and Keywordtool.io.
3. Follow the 80/20 Rule of Content.
Many bloggers erroneously believe that producing more material is more important than marketing that content. You won’t be getting somewhere if you create a lot of content when you can’t find people to visit your already published content. In order to get the most of out the content you are publishing, you will have to make sure that you also spend enough time to promote it. And that is where the 80/20 Rule of Content comes in. This means that you have to spend 80% of your time promoting your content and spend only 20% in creating it. So for example, if you normally spend two hours creating a content, you should be spending at least 8 hours promoting it. More people will see your content and be drawn to your site in this manner. Trying to increase traffic to your blog by spending a lot of time developing content but not enough time promoting it is a losing battle.
So how do you go about promoting your already published content? Make use of social media when sharing your posts. You may also repurpose your already published content by turning texts into videos or infographics.
4. Build backlinks.
One of the things that creates a huge impact on your search engine rankings is backlinks. Your posts perform better on Google search if you get to attract more links to it. It is easier to get a higher ranking when using backlinks because they are links that are directed to your site and most search engines especially Google will give more credit to those websites. This is why you need to build quality backlinks if you want to boot your blog’s traffic.
5. Make your website mobile-friendly.
Website optimization is very important today if you want to boost your blog’s traffic. Considering that a lot of people today now use mobile-phones mainly, it is only fitting that you make your website mobile-friendly. Check if your website is mobile-friendly as it can attract more visitors. Moreover, it is one of the best SEO practices that will not only give you more traffic but also make your visitors enjoy their time on your site. In order to make your site mobile-friendly, use a responsive web design for it and use plugins that will make it mobile-friendly.