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How To Promote Your Blog: A Guide For New & Established Bloggers

Are you a new blogger who doesn’t know where to start when it comes to promoting your blog post? Or an experienced blogger who wants to freshen up your promotional strategy? Either way, this guide is for you to promote your blog! In it, we’ll cover the basics of promotion and some specific tips and tricks for both new and established bloggers.

Why You Should Promote Your WordPress Blog

If you’re a new blogger, you might be wondering why you should bother promoting your blog post or blog content. After all, isn’t the quality of your blog post content enough to attract readers?

Unfortunately, it’s not that simple. The internet is a vast and competitive place, and unless you actively promote your blog post, it’s likely that very few people will ever find it.

There are many benefits to promoting your blog post, including:

1. Increased traffic. The more people who know about your blog post, the more people will visit it. Promoting your blog can help you reach a wider audience and attract new readers.

2. Improved search engine ranking. When you promote your blog post on social media and niche social bookmarking sites, you’ll also improve its ranking in search engines like Google. This can result in even more traffic over time.

3. Greater brand awareness. Promoting your blog post can help raise awareness of both your individual blog and your overall brand. If you’re hoping to build a successful online business, this is an important consideration.

4. More opportunities for monetization. If you’re looking to monetize your blog, increased traffic can be helpful in this regard as well. Even if you’re not looking to get paid advertising all the time, there are still many ways to earn about the same level as other bloggers.

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Ways To Promote Blog Content

There are many ways to promote your blog post and get more readers. Blog promotion can be done on social media platforms or by a different blog promotion strategy. Here are some of the most effective ways to promote your blog post, whether you’re just starting out or you’re an established blogger.

1. Social bookmarking sites/social media platforms – One of the best ways to promote your new blog post is to share your content on social media accounts. Use Twitter, Facebook, Google+, and other social bookmarking sites or social media platforms to share your posts and drive traffic back to your blog. Keeping these social media accounts handy is a sure way of blog promotion.

2. Guest post or guest blogging – Another great way to promote your new blog post is through a guest post on other blogs in your niche/target audience. A guest post is when you write content on other blogs and have a link back to your own or a new blog post. Guest blogging will help you reach a new audience and build relationships with other bloggers in your field. A guest post is also a good way to get some links back to your site.

3. Commenting on other blogs – When you comment on other people’s blog posts, you can leave a link back to your own blog post. This is a great way for blog promotion to get exposure and traffic, and it also helps build relationships with other bloggers.

4. Forum marketing – Forums are a great place to promote your blog post because you can reach a large number of people who are interested in the same things as you are. Find forums related to your niche and participate in the conversations, making sure to include a link to your blog post in your signature.

The Best Times To Promote

There is no definitive answer to this question. However, some general tips can be useful. For new bloggers, it is often best to promote your blog posts as soon as they are published. This helps to get the post in front of as many people as possible and also helps to build up your blog’s search engine ranking. For established bloggers, promoting your blog posts around key events or holidays can be a great way to boost traffic.

Another important consideration is the time of day that you promote your blog posts. Some research suggests that promoting your content early in the morning or late at night can be more effective than promoting it during the daytime hours. Ultimately, the best time to promote your blog posts will vary depending on your audience and your goals. Experiment with different times and see what works best for you.

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How Often Should You Promote Your Blog Posts

If you’re new to blogging, you may be wondering how often you should promote your blog posts. The answer to this question depends on a number of factors, including your goals for promoting your blog, the amount of traffic you currently have, and the amount of time you have to devote to promotion.

Assuming that you want to promote your blog posts in order to drive traffic and grow your audience, we recommend promoting each new post 2-3 times during the first week after it’s published. This means promoting it on social media, through email newsletters, and on other blogs or websites.

After the first week, you can continue promoting your post periodically, as long as it’s still relevant. For example, if you wrote a post about a new product launch, you could promote it again when the product is actually launched. Or if you wrote a post about an upcoming event, you could promote it again closer to the event date.

Of course, all of this depends on having enough time to actually do the promotion. If you’re short on time, don’t worry – promoting your blog posts once or twice per week is still better than not promoting them at all.

Tools & Services To Help You Promote

There are dozens of ways to promote your blog post, but which ones are the most effective? It depends on your goals and your audience, but here are a few general tips to get you started.

1. Social media is your friend. Share your blog posts on Facebook, Twitter, and other social networking sites. This will help you reach a larger audience and generate more traffic to your site.

2. Guest blogging can be a great way to get exposure to your blog content. Find blogs in your niche that accept guest posts and pitch them a topic that would be a good fit for their readership.

3. Pay-per-click advertising can be an effective way to generate immediate traffic to your blog content. Google AdWords and other similar programs allow you to place ads on popular websites and only pay when someone clicks on your ad.

4. Use tools like Google Analytics to track the traffic coming to your site so you can see what strategies are working and adjust accordingly.

5. Always be promoting. Whether it’s through social media, guest blogging, or paid advertising, make sure you’re always promoting your blog content if you want to see results.


There are many different ways to promote your blog content, and it can be overwhelming to figure out where to start. However, by following the tips in this guide, you can develop a solid plan for promoting your blog content and getting the word out there. Whether you’re a new blogger just starting out, or an established blogger looking to take your blog content to the next level, these tips will help you get more readers and grow your audience.

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