When you’re just getting started with your business, you probably don’t have a lot of money to spend on content marketing. Coming up with content ideas or writing a blog post is probably the last thing on your mind. Instead, you’ll probably be investing most of your time in getting your business off the ground. But if you want your audience to notice you and buy your product or service, as an entrepreneur, you need to write a great blog post to promote your services and reach a much wider audience to be successful. You need to go beyond your existing audience to become even more successful.
That’s why it’s especially important for early-stage businesses to focus on content marketing. Content marketing involves creating a valuable blog post or content idea, useful written content that is worth reading. This content can then be used to drive traffic to your site and boost your business’s search engine optimization (SEO).
In this article, we’ll explore some of the best ways for entrepreneurs and startups to create content that generates leads and builds trust with their target audience.
For your content marketing, create in-depth content or blog posts about your business.
You’ll want to invest time into creating in-depth content blog posts. This is applicable to just about any industry. These can be about any topic that’s relevant to your industry and your target audience. The goal of creating content or a blog post is to help your readers solve their problems by providing them with the information they need. Choose a blog post content topic to share that will provide value to your audience.
In addition to writing this topic or content, you’ll also want to make your content SEO-worthy. It should be visible to the search engines. This means using a content marketing strategy or techniques such as adding URLs to your posts, using keywords throughout your content, and adding annotations that link to your site.
As an entrepreneur, you may have a lot of things on your plate, but that does not mean you can’t put out a content strategy for your business. You can hire content marketing services or content marketers to create a solid content strategy for your business. They have the expertise to come up with the best social media content ideas, Instagram stories, or find relevant articles or industry news that fit your brand. They can also create a social media content calendar for you so you have a plan of curated content you can post.
Create how-to video tutorials about your product or service.
The easiest way to get leads for your business is to create how-to video tutorials about your product or service. You can then use these how-to videos to explain your product or service in detail.
Video content is especially effective because it allows you to speak straight to your target audience. Most people don’t have the time to read long blog posts, but they do have the time to watch video tutorials. How-to post ideas are effective because people go online to look for answers. While a personal story or random visual content idea is more catchy, how-to content does the exact same thing. Industry influencers use it for their Youtube videos with a direct link to their website. And the best thing about a how-to content idea is that they are evergreen content or a content idea that will stay relevant for a long period of time.
Besides being effective, video hosting platforms like YouTube are also affordable and simple to use. You can also put this type of content idea on Instagram stories as Instagram stories are more accessible. That means creating video tutorials for your content idea is easy and fast for entrepreneurs who are just getting started.
Create product or service guides.
You can also create long-form content like product or service guides. These can be a simple list of instructions that walk your potential customers through your product or service. These guides can be as detailed or as simple as you want.
Product guides are especially popular on Amazon, where they are called “eBooks.” You can turn these guides into eBooks, or you can just publish them as printable PDFs.
This content idea is more like a traditional approach, but that does not mean it is not effective. Check out your competitor websites when writing content such as this. Your competitors’ websites will show you a sneak peek of quality content that you can make better. You can create awesome content or quality content by making sure they are better than your competitors.
Consider creating content ideas about user-generated content such as reviews about your business (products or services).
User-generated content is a gem in digital marketing. These are content in any form such as texts, images, audio, videos, and more, that has been posted by users on social media and other online platforms. An example of this is reviews left by your audience on your website or your social media profile.
User-generated content can just be a few words but they are a powerful content idea that you can use as your own content. They provide potential ideas or new ideas for your business online.
One great idea for doing this is to feature some reviews about your products or services. These reviews don’t have to be long and in-depth though. What’s more important is that they are authentic reviews from people who have actually used your product or service. It’s also important to note that these reviews aren’t only for products that you sell. These reviews can be about any products or services that you’re an expert on. You can share them on Instagram stories or other platforms,
Sometimes, when you create content, you sometimes run out of a content idea for your website or social media content ideas to post. Social media content ideas don’t have to be all videos or photos, sharing reviews is also a content idea that’s worth considering.
Create FAQ guide.
Finally, one brilliant content idea you can do is to create FAQ guides. You can even share them on Instagram stories as they will stay relevant and interesting.
FAQs are questions that are commonly searched on search engines, like Google and Amazon. FAQs serve as a starting point for users who are looking for answers to their problems.
FAQ guides are especially popular on Amazon. They are often used by users to help them decide which product to buy. That means they are often worth a lot of money.
Bring these content ideas to life!
Coming up with a content idea as an entrepreneur can be taxing. But so long as people use Google search, your way to success depends on your social presence and content strategy.
Creating great content for blog posts, video tutorials, product guides, and FAQs is a great way for early-stage businesses to boost their SEO and get leads. By creating unique, valuable content, you will be able to grow your business and get more customers.
As your business grows, you can then start investing more money in paid advertisements like paid search campaigns and paid social media posts. But for now, these things can help you get started.